Finding Your Niche

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Raise your hand if you find blogging to be a lot more work than you initially thought? When I first started my blogging journey, I definitely didn’t think it would amount to this much work, nor did I think that it would be so hard to find my ‘niche,’ the area that brings me flow and that I could write about for years. What was my problem? I wanted to write about everything. I had SO many interests, from blogging, to personal development, to women at work and female leadership. It was all getting too much. If you feel the same way, and are stuck or feeling the overwhelm, believe that you’re not in it alone.

Use these strategies to help you find a clarity, a voice, and a focus.

Decide your message and the value you want to create

Yes, you want to start blogging, but you’re not entirely sure where to start in regards to deciding what you want to blog about. Sometimes what we need is to take some space and some time to mind map and to really sit and think about what you want out of your new creation. This may sound boring and a waste of time, but I implore you to dedicate time to explore topics you would be interested in writing about - you will be a thousand times better off doing this first!

  • Open blank document (or blank page if you prefer to write).

  • Set a timer for 5 minutes.

  • Create a list of as many interests you can think of - they can be hobbies, things that ignite you

    • Some questions to ignite those brain cells: what traits do your friends always say you have? Do people constantly ask you questions about certain topics (fashion, outfits, how to design logos, etc), what do you wish to learn more about? Consider a time in your life where you felt true passion and flow in your work? If someone came up to you and gave you $1,000,0000 to spend on an idea, what would it be?

  • This last one will take some more creativity, and it’s the most important step! At the end of the 5 minutes, read over that list. What about that list can you find common connections and common threads? For example, if your friends always say they admire your can-do attitude, and on your list you also notice you’re always asked about finances, and you also notice that you really love rescue animals and could envision your life being around tons of rescue cats...putting those together, it may not seem like they’re related, but maybe you can create value in blogging about how to start non-profits from a financial point of view, and feature rescue shelters and interviews with their owners about how they make it work and how your readers can too! (this is totally hypothetical by the way, but how awesome would that be?!)

The point is, you can envision anything and you write about anything you want. All it takes is a little imagination and some time to brainstorm and put together something that is uniquely you. Even if there are other people blogging about the same topic you want to blog about, so what?! They are coming at it from their point of view, and you’re coming at the same topic with your point of view - you do have value to add, and that value is your own perspective and unique experiences.

Decide who you want your audience to be.

When you write for everyone, you write for no one. It’s virtually impossible for your style of writing and your opinions to be valuable and resonate with everyone. When you think about the major brands out there (think Nike, for example), they are in a particular industry speaking to a particular audience. Find an audience that you can relate to and one that you feel your writing could be most valuable. For more help, check out <this post about creating your personas> to really hone down on your audience and who you want your writing to reach.

Imagine what you could write about forever.

Forever is a long time. What I really mean is, decide on a niche or topic that you could write about for several months, even years. If you’re writing blog posts three times a week, once a week, or even once every other week, you have to think about what lights up your passion and what causes your fingers to flow over that keyboard for hours. Why? Because if you don’t like what you’re writing about, you’ll give up when the going gets tough, or you’ll give up out of boredom.

When you write for everyone, you write for no one.



Write about anything.

If you have several topics that you really love to write about - such as fashion and travel - then find a way to either put them together OR write about both! We always talk about niche and niche down and getting hyper-focused on your blog content. Truth be told, you will eventually figure it out, and you don’t have to figure it out now. I started blogging about travel, weddings, fashion, personal development and mindset. I loved all those things, and I still do. But in reality, after just blogging for several months, I found that I liked writing about mindset and growth more than anything else. Yes, I still love writing about travels and I still keep that on my blog under the topic of MY LIFE (link to these categories), so yes, you can still write about anything. You’ll eventually find your voice and find what you want to write about, and you’ll also find what posts readers love and what posts they don’t necessarily like to read on your blog.


Find a quiet space and take some time to work through your individual likes, dislikes, and values. To be a blogger, you need to be okay with being a little vulnerable, and you need to be okay to look within yourself to figure out what you like to write about. Don’t worry so much about finding that ‘perfect’ niche; just be okay with the imperfect and understand that having a blog is flexible and you can always pivot and change your direction at anytime. 

All you need to do is just start.




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